Today, Inter unveils new identity for the years 2021-22, relaunching the football club as a global organization. ‘My name is my story,’ the character says.
A more pronounced black and a blue double circle surround the I and M, establishing a contemporary visual identity that is linked to Milan’s past and region.
According to La Gazzetta Dello Sport, the new logo will make its debut in Viale Della Liberazione and will be used on official merchandise immediately.
The new crest will be worn for the first time in 2021-22, but fans will see it on the players’ tracksuits at the Inter-Cagliari warm-up on April 11.
According to La Gazzetta Dello Sport, Suning relaunches the football team, but the finances are now struggling.
While a fresh injection of cash is needed, the newspaper contends that the owners’ decision to launch a brand revolution during these difficult times shows their devotion to the Nerazzurri.