Sky Sports News analyzes why Premier League clubs divide between January deals with just £ 84.2 million compared to £ 230 million a year ago; A coronavirus pandemic has seen European clubs tighten their transfer budgets; One agent tells SSN: “£25m+ transfers will become the exception rather than the norm”
A perfect storm of variables has led clubs around Europe to save rather than invest in the transfer window of January.
Nowhere has the pandemic taken a bigger financial impact than in France. The failure of the £ 760m TV contract with Mediapro has left many clubs hanging by a financial thread – with no new TV deal close to being negotiated.
Revenues from all but a few sources have dried up for clubs this side of the English Channel: gate receipts, corporate entertainment, advertisement, and sponsorship, to name a few.
And for our clubs, it is not just the near future that looks financially barren.
Problems will be felt in all of the continent’s domestic competitions for Europe’s most dominant financial league.
Back in the summer, clubs continued to invest, many thinking they were past the most punishing elements of the pandemic, as fans were supposed to return to the grounds within weeks.
Instead, as new strains of coronavirus led to longer, more strict lockdowns, boardrooms battened down the transition hatches across Europe and tried to control cash flows wherever possible.
One agent told Sky Sports News, “We had dozens of transfers over £ 25 m in the summer. From now on, rather than the standard, they will become the exception.”
There is no reason to assume that this is a temporary blip in spending. There’s no reason to believe that in a few years we’ll be back to the pre-Covid transfer fees. We’re not going to.”
If a club does not buy, of course, so the contracts of their players may need to be extended.