According to a report by market researcher KPMG, twenty of Europe’s largest clubs have lost more than EUR 1bn in sales over the past year, while nearly 10% have been knocked off the average values of players as the game struggles with the economic effects of the Covid-19 pandemic.
Juventus, Paris Saint-Germain, and Porto found double-digit percentage declines in revenue in the European Champions Survey, concentrating on the league winners across the six major leagues and carried out by the Football Benchmark Unit, while Bayern Munich, Liverpool, and Real Madrid experienced a more moderate revenue decline. Madrid and Bayern both posted earnings, with the Spanish club with EUR 681.2m (£ 607m) having the highest revenue.
They are followed by earnings of EUR 607.2m from Bayern, EUR 557m from Liverpool, and EUR 540.6m from PSG.
Via cost-cutting steps, including 10 percent pay cuts extended to all their players and summer sales, Madrid returned a profit despite revenue falling by 8 percent. In the summer, they did not sign anybody, and while they have the highest study budget, this season it has decreased by more than EUR 200m. It is estimated that Liverpool has the most valuable team.
Kylian Mbappé is the world’s most valuable player at EUR 200m, according to KPMG’s estimates, while there are four Englishmen in the top 10: Raheem Sterling (second, EUR 132.5m), Jadon Sancho (third, EUR 130m), Harry Kane (fifth, EUR 120m) and Marcus Rashford (EUR 112.2m).