ngland most capped football player Peter Shilton has called to put an end to gambling advertising in football. The goalkeeper has suffered from the addiction himself and would like to see an end to gambling sponsorship in football. The timing could not be better with the Government reviewing the 2005 Gambling Act. A white paper is expected later this year or from next season onwards. The Big Step and Gambling teamed up with Peter Shilton have secured 12000 signatures thus far.
“Gambling among children is on the increase and we feel very strongly that it should be stopped.” England goalkeeping Peter Shilton said. “Football shirt advertising is a back door to children and getting them interested – they see their hero with betting advertising across their shirt and think gambling is fun. More and more clubs are not taking up gambling advertising on shirts but what we’d like to see is when the contracts end, they are not allowed to do it anymore.”
“The Government is in the middle of undertaking a review that will look at the facts and evidence in relation to betting sponsorship in football,” he added. “As it stands, several academic studies have shown there is no causal link between advertising and the development of problem gambling. Indeed, the key to getting the legislation right will be a clear evidence base and leveraging the huge advances in data and technology to truly help customers. Talk of bans and prohibition-style measures on a legitimate industry that millions enjoy are blunt measures that we must strive to do better than.”