Chelsea chairman Bruce Buck said the club’s fight against discrimination is in their DNA. This is after the latest say no to antisemitism initiative taken up by the club. Roman Abramovic has funded a program that will bring Arab and Jewish children together for coaching sessions in Israel. Buck believes that the campaigns for the past three years have altered attitudes.
“Fighting discrimination and anti-Semitism is in our DNA now,” Chelsea chairman Bruce Buck said. “And we don’t see any end in sight for stopping these programmes, we’re just going to keep going on and on, and hopefully we’ll keep making a difference.”
“We’ve seen just this week what happened to post the England game and that is unacceptable,” he added. “And football clubs are in a special position to be able to do things about it through the power of football, and we and other clubs will do that and want to do that. Our No To Hate and Say No To Anti-Semitism campaigns are worldwide programmes. From our perspective and from the perspective of the people that work directly on these programmes, hopefully, we leave an imprint everywhere we go.”
The Chelsea Foundation have partnered with the Peres Center for Peace and Innovation as well as the Israeli Football Association to extend their existing program. The program will ensure that more than 1000 Arab and Jewish children will play together. They will fund the entire setup as well as train coaches.
“This also brings into play the experience we have of coaching, and coaching young people,” Buck said. “Part of this project is where our coaches train the trainers, so we leverage our ability. We train trainers and then they work with the youngsters. And I think we all know that education is the key to solving some of the discrimination problems we have in this world.”
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