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Scottish Premiership: Rangers excused from cinch sponsorship deal

Championship

Scottish Premiership: Rangers

Scottish Premiership side Rangers have been exempted from displaying cinch branding after a revised title sponsorship with the Scottish Professional Football League. Rangers have been in a dispute for the past year as the car retail company started sponsoring the top four divisions in June. The Scottish club refused to display the logo as they claimed it conflicted with a commercial agreement already in place.

“It’s extremely good news that we have been able to work with our partners at cinch to develop an updated sponsorship package which delivers the same level of financial support to Scottish football, whilst providing additional SPFL media assets to cinch to compensate for the loss of Rangers-related rights,” SPFL chief executive Neil Doncaster said about Scottish Premiership side Rangers. “It is testament to the strength of our relationship with cinch, and the high value they place on it, that they have agreed to move forward with us on this basis. This deal gives us further confidence that we will exceed our budget and deliver fees to clubs of more than £27.5m for season 2021/22.”

“This is a great outcome for the entire game in Scotland. Our friends at cinch have been brilliant to deal with throughout this whole process,” Chairman of the SPFL Murdoch MacLennan said. “There is so much to celebrate in the SPFL as cinch and our clubs look forward with excitement to the launch of the 2022/23 fixture list this Friday.”

“We welcome the evolution of our agreement with the SPFL and are proud of our continued investment into Scottish football across all four cinch SPFL leagues,” a spokesperson for the cinch sponsorship deal said. “We are very much looking forward to next season and to continuing the stellar growth of our business in Scotland.”

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